TrichoLab · Internal design preview

New website — design progress

Two shortlisted design directions, each built out as a browsable four-page site with real copy and imagery from the live TrichoLab site. Review both on desktop (~1440px) and mobile (390px), then log feedback so we can refine toward one canonical design.

Phase: direction refinement — B vs C

Direction B

Flagship treatment showcase

Treatment-first and conversion-assertive: the signature medical microneedling programme leads, with warm photography, layered paper textures, and prominent booking paths.

Enter site B

Direction C

Botanical science magazine

Editorial and root-to-remedy: a magazine-style layout pairing botanical ingredient storytelling with clinical evidence, long-form rhythm, and quieter calls to action.

Enter site C

What happens next

Team reviews both directions and logs feedback per page.
We refine B and C in place (this preview updates on each merge).
Once one direction is agreed, it becomes the canonical site at the root of this preview and the other is archived under /reference/.
Remaining pages (hair loss, other treatments, contact) are then built in the canonical style only — and finally ported to the Shopify theme.

Reference material (not deployed here)

Direction A (proof-led clinic editorial) and the Codex / GLM comparison sets remain in the repo under docs/rfq-public-site/ — preview them locally with python3 -m http.server. Planning documents live in public-site/plan-docs/ (GitHub only, excluded from this deploy).